About Us

The Back 40 was built for people who still believe in hard work, responsibility, and standing firm in their values.

The phrase “the back 40” comes from the land—the part of the property that’s rougher, harder to reach, and often forgotten. It’s where the real work gets done. That idea is at the heart of everything we create.

We believe strength isn’t loud. It’s steady.

Faith isn’t soft. It’s disciplined.

And freedom is protected by those willing to carry the weight.

Our apparel is designed for men who provide, protect, and lead—whether that’s in their family, their work, or their community. We don’t chase trends. We build pieces meant to last, both in quality and meaning.

This brand is rooted in:

• Faith without apology

• Work ethic over comfort

• Responsibility over excuses

• Tradition with purpose

Every design we release is intentional. Simple. Bold. Functional. No fluff.

The Back 40 isn’t about politics or posturing.

It’s about conviction, discipline, and doing what’s right—even when it’s hard.

If you believe in standing your ground, honoring your word, and protecting what’s yours, you’re already one of us.

The Back 40 Co.

Saved. Not Soft.